SEO Trend

XuDu’s Top 5 SEO Trends for 2014

Selling products or services in the virtual online market is an extremely challenging initiative. The best known tool to master this arena is what we call Search engine optimization or SEO.SEO techniques are dynamic in nature as the information and algorithms that search engines apply change quite often, altering the search ranking game altogether.

The way to beat your competitors in this game is to think ahead and adapt quickly to the changes in the online market.

We value your business! So here are the top 5 SEO trends for 2014 to help you get more revenue and capture the online market quickly.
Content Management – Quality matters!

Unique, Interesting and comprehensive content is critical for better ranking in SERP. Whether it is your website or your blog or your articles, if you think ordinary content will make you win th race, you are mistaken.

With recent changes in Google algorithms, quality of your online content matters to search engines. Earlier ordinary content with basic content and high keyword density could pass as good back but now, this is not the case. You are predictable to provide your users quality, matchless content which can give them appropriate information while building suitable inbound links in moderation.

Google’s recommendation for content is to focus on quality over quantity and helpful for its target audience. While rich content is generally thought of as written text but you can add rich content in many other forms. Please keep in mind that not everyone enjoys reading, many prefer a graphical interpretation of data or infographics or dynamic interactive content features. So don’t focus only on articles, but also try to use high quality videos, images and infographics  to get better ranking of your site.
Backlinks are still Important- Shortcuts are gone

10k links for $100!!

This strategy does not work anymore. Now Link building is all about offering quality links on relevant platforms and is no more about bombarding the online space with your business links or spam comments.

After analyzing algorithm modifications of the past few years, it seems like natural links would get more relevance than paid or spam links in 2014. Links should be added at sites that provide more information for the user. It is imperative to diversify your link strategy and create useful editorial links that your users will actually find useful. A small tip for your linking initiatives!

Using Google+ in your linking strategy is a very efficient way to bring in new users. Google+ is rapidly attracting huge traffic and users and in addition is a in-house Google platform, so get yourself a quality Google+ profile for your business.
Website designing is important – your online business development executive

Your website gets approximately 7 seconds to capture a visitors attention, which makes it crtical to have an easy to navigate, search friendly and content rich website backed with great designing aspects. Treat your website the way you treat your sales executives; expect your website to be presentable, precise and loaded with relevant information.

Another important thing is to make your website mobile search friendly. More users will be searching on their mobile devices than their desktops in 2014. These predictions are based upon the number of devices being sold every single day around the world. You have to ensure that your website is accessible and perfectly viewable from various devices, whether it is tablet, smart phone or any other devices. Otherwise, your website users won’t be able to access your site which means that you are losing customers to your competitors.
Social Media still rules- branding your page important

Social engagement is one of the vital ranking aspects in the year 2014. Good social media interaction and content makes search engines believe that your website content is relevant and useful for online searchers. Please focus on branding your website’s social media pages and groups for increasing your websites social ranking. Adding social media buttons , create engaging conversations, post relevant informational content to generate relevant traffic to your webpage. Social Media Ads on social platforms such as Facebook is a great technique to reach new audiences and influence their purchasing decision.
SEO marketing strategies-  Innovation is important!

SEO is tough if it is not backed with a proper online marketing plan and right people to make it work!

Ask yourself these questions before devising your SEO strategy. How will you create great valued content? Where your target audience on internet is and what do they read? Where can you reach your target audience?  Who will be driving your social media strategy on a daily basis? Please remember that your message should be consistent on all the different channels of digital marketing channels.
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